By Sol Rivero.
A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important.
When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button.
Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community.
3 tips to improve your Facebook Company Page
1- Use high-resolution and responsive images
It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device.
Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative.
Some essential tips you must keep in mind:
- Never use images smaller than the minimal recommended size, since they’ll look less than optimal.
- Avoid filling your cover image or profile picture with text, since they’ll get distorted in smaller devices.
- Pay special attention to the profile pic of your Facebook company page, and make sure it’s easy to understand and instantly recognizable.
2- Keep your Facebook Company Page simple and clean
Facebook pages can be thoroughly customized and reorganized to show many sections: from apps to videos, reviews, maps, and much more. However, don’t get overly excited and sloppy!
Keep your page simple by including only data that’s essential to your store and your costumers. Focus on your “About Us” or “Information” section by making sure it’s complete and clear –list your email, phone number, address, website and hours of work-, and incorporate sections that add to your overall Social Media experience without seeming superfluous.
For example, if you’re running a fashion store, including your Instagram feed or integrating your Shopify store to your page can be a great addition. Just remember:
- Keep your information constantly updated and clear.
- Keep the layout organized by prioritizing the most important sections of your page.
3- Customize your Apps and incorporate a Call-to-Action
Have you ever noticed the little grey boxes under the “Applications” tab of your Facebook Company Page? Did you know they can be customized?
Surprisingly, not many companies make use of this fun opportunity to give their page a more unique and branded feel. By creating covers for every app you can enjoy the chance of granting your costumers a small taste of what they’ll find if they keep exploring your website and social media. It’s a simple yet extremely effective way of building your brand’s look and feel.
On the other hand, many companies have yet to incorporate the Call-to-Action button to their page. Although this is a great tool to connect your Social Media with your website, most businesses haven’t used it, or have failed to pick the right Call-to-Action for their stores.
What is your company’s goal? To build a faithful community? To sell a large amount of goods? Choose the right Call-to-Action and make sure you send your audience the correct message.
Part of the purpose of any effective marketing strategy is to create confidence and entice users, so keep your Facebook Company Page consistent, attractive and relevant.
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