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About Rolando R Rojas. Content Editor.

Web content editor. Electrical and Electronics Engineer. Degree in electronic communications engineering. SEO.

The top 4 SEO Practices you must use in 2016

By Sol Rivero As we reach the end of the year, marketing strategists must look back and check out the tactics used during this period to see what worked and what didn’t. Many changes occurred in 2015, and the features that define a website’s SEO ranking now differ considerably from the ones we knew and measured a few months ago. To get ready for next year, we have compiled the top 4 SEO practices you must use in 2016 for a successful digital marketing strategy:   Mobile optimization More and more people access sites from mobile phones, as technology focuses on being wearable and compact. One of the SEO practices that will dominate next year will be creating perfectly responsive and optimized mobile versions of your site, instead of focusing too much on their desktop counterparts.   Social media and off-site influence SEO practices that focus on creating off-site inbound links will continue to be important, although these must come from legitimate sources of quality content, such as social media, reviews, brand mentions and guest posts. No more random link-baiting!   Focus on users Keyword-focused optimization won’t be enough anymore as new ranking properties take into consideration the relationship between different queries and users’ interests. The new trends point toward more user-friendly and interactive platforms, where content is defined by what the user needs or what Search Engines predict they might want to see. For that reason, smart websites must employ SEO practices optimized for achieving just that.   Local-focused content Search Engines seem to be privileging content focused on very specific geographic locations, ranking certain sites higher according to their users’ whereabouts. If you run a business directed at a detailed niche, using SEO [...]

4 Best online marketing strategies for the Holidays

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today!   Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in.  Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms.   Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively.   Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done.   Invest in PPC Ads Thinking about giving your campaign a final boost? This is the perfect season for attracting customers by investing in carefully crafted Ads that show your stores’ goods: choose keywords smartly, invest in a powerful design and pick your channels [...]

4 tips for optimizing your PPC advertising keywords

By Sol Rivero PPC  advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind:   1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working.   2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries on Search Engines! Consider what your users are most likely to look for, where they are coming from, and create Ads with higher chances of reaching them. 4- Integrate them into the content So [...]

3 common SEO mistakes you should avoid

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid:   Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead.   Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site.   Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines take into consideration your site’s loading time, so it’s incredibly important to study it carefully. Make sure you keep it simple and easy to scan so you can avoid low rankings and [...]

3 Social Media practices to improve your inbound links

By Sol Rivero. Inbound links or backlinks refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create sharable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a backlink to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. Contact influencers Whether your company specializes in fashion, electronics, real state, or another area, you have a niche avid for information that’s probably already following experts. When you manage to get these “influencers” speaking about [...]

4 tips to improve your Twitter marketing strategy

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy. 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential attribute implies that your content should always be ready for being shared, commented on or even rebutted. Since Twitter gives you a limit of 140 characters, you should tailor your content so it’s around 100 [...]

3 essential steps for linking Instagram to your site

By Sol Rivero The accelerated rise of Instagram as a marketing platform has made many naysayers turn towards this social media network in recent years. Whether it’s focusing on user-generated content, or showing off their products, Instagram is very helpful for small businesses. But there’s a catch! Unlike other networks, Instagram is not a link-friendly network, since it only allows users to have a clickable mention to their site on their profile. Although it’s easy to get a “like” out of an audience, it’s the brand’s job to create a content that makes them want to visit their profile and click on the hyperlink. So how to do it effectively? Essential steps for linking Instagram to your site 1. Create a custom landing page Most brands place the general address of their website on their profile (e.g: www.theirsite.com). However, just taking your users to your page can make them lose interest, since they’re probably looking for something specific: a product, contest, deal, etc. Take into consideration the content you’re promoting and create the proper landing page to make sure users will stay and know how to navigate your site. It can be as simple as a page with the same look and feel as your Instagram posts, or something with clear instructions, information and featured product. 2. Connect it to a campaign One of the main problems with Instagram is how to measure its influence, since it doesn’t allow you to pull specific statistics. A great way of doing it is to take the custom landing page you created and linking it to a Google campaign with the URL Builder. Then, create a custom link that redirects users to the resulting link. Use a simple [...]

3 tips to improve your Facebook Company Page

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. Avoid filling your cover image or profile picture with text, since they’ll get distorted in smaller devices. Pay special attention to the profile pic of your Facebook company page, and make sure it’s easy to understand and instantly [...]

Why Instagram marketing matters

By Sol Rivero. Remember that time, not that long ago, when Instagram was looked down upon by social media marketers? Well, that time is gone! Instagram marketing matters, and in this article you’ll learn exactly why! Nowadays, Instagram is an incredibly influential tool with the power to make or break your social media strategy. According to the company, about 70 million pictures are uploaded to this network every single day, and an average of 2.5 billion likes and 30 billion shares per day lets us know it has quite an active audience, waiting to be seduced by the proper content. If you have never given Instagram a thought, this data might definitely change your mind! Instagram marketing It changed the concept of product photography Any expert in marketing will tell you that great photography is the key to attracting an interested costumer. Following a few simple rules can increase your sales exponentially: white background, several angles and proper framing can do wonders for your business. While this remains true, Instagram has definitely shaken things up! Nowadays, costumers want to see more than just a clean background and a product floating over it. Today’s costumers crave pictures that seem to be taken directly from real life, and that’s exactly what Instagram was created for. If you own a small boutique, your costumers will be more willing to invest in it if you give them high-resolution photography of your products in different situations: from drinking a cup of coffee to going to yoga class. If you own a restaurant, pictures of happy clients and beautiful installations will push curious people to visit you, much more than a nicely written review. Websites are even following Instagram’s trends. [...]

Common Social Media marketing mistakes – and how to avoid them!

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that manages to sell less blatantly. Create a strategy that includes fun, light-hearted content with a lot of potential to go viral. For example: if your business revolves around comics, creating content that includes quotes or fun trivia about [...]