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How to increase your sales using online marketing

By Sol Rivero So you have a business and you are ready to see your sales go up exponentially as days go by. However, something is wrong: the amount of transactions is either stalled or, unfortunately, decreasing. It’s time to give your promotion a boost with digital advertising! To increase your sales using online marketing you must select strategies that can fit your type of business, stay within your budget, and be useful to your potential customers segment. A combination of two or more can increase your chances of conversion as long as they are used and monitored properly. Some of the online marketing strategies that can help you increase your sales are: Pay-per-click: as the name hints, this online marketing strategy consists in paying for leads who click on banners, links or Call-to-Actions that will take them directly to your website. How to increase your sales: use PPC to promote your best deals, new products, services, etc. Learn more about it here. Content marketing: useful for branding and increasing leads, this online marketing strategy consists in creating and sharing content that will attract people from your niche market. How to increase your sales: create attractive, branded content with a high potential for going viral, and include Call-to-Actions that take users to your site. Link building: a more collaborative approach, publishing and promoting links to your site from external referrals can help you increase leads and improve your site’s ranking by boosting its authority and validity. How to increase your sales: create an attractive site that provokes conversion, and leave links where potential customers can find them. SEO optimization: a website’s ranking helps users find your business online, and it’s also capable of affecting a [...]

4 Best online marketing strategies for the Holidays

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today!   Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in.  Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms.   Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively.   Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done.   Invest in PPC Ads Thinking about giving your campaign a final boost? This is the perfect season for attracting customers by investing in carefully crafted Ads that show your stores’ goods: choose keywords smartly, invest in a powerful design and pick your channels [...]

4 tips for optimizing your PPC advertising keywords

By Sol Rivero PPC  advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind:   1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working.   2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries on Search Engines! Consider what your users are most likely to look for, where they are coming from, and create Ads with higher chances of reaching them. 4- Integrate them into the content So [...]

Common Social Media marketing mistakes – and how to avoid them!

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that manages to sell less blatantly. Create a strategy that includes fun, light-hearted content with a lot of potential to go viral. For example: if your business revolves around comics, creating content that includes quotes or fun trivia about [...]

Lowering your Adword costs: How to get the most out of your online advertising

High Cost per Click (CPC)  is one of the main concerns for any advertiser.  The increasing popularity of online advertising has also increased costs per click throughout the web. In fact, in some industries, the price of running ads may be as high as the product being advertised. The following strategies will help you reduce your CPA (Cost per Action/Acquisition) and make you get the most of your advertising dollars: Target the right keywords One thing that all customers in all purchase situations share is the Buying Decision Process. In this process, customers go through several stages before reaching their purchase decision. Your keywords and message need to change depending on the stage you want to target. Need Recognition: In the first stage of the purchase-decision process, your customer is trying to find a solution for a problem. Search queries at this point are very generic and broad.  Unless the purchase decision is simple, your prospective customer will not be ready to buy at this stage. So avoid advertising in this stage by not using short and generic phrases as your keywords. Example keywords for this stage: Vacations, home improvement, business ideas. Information Search On the second stage, customers are looking for alternative products or services to solve a problem they have previously identified. Unless you have a large advertising budget or your product is intended to be informative (such as a book, for example), you may want to stay away from this stage too. Do not target how-to phrases or undeveloped sentences. Example keywords for this stage: Vacation destinations, How to fix a leaky faucet, Accounting services. Alternative Evaluation At this point, customers have an idea of the kind of product or service that will satisfy their needs. [...]