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Top social media marketing practices for improving your SEO

By: Sol Rivero. While the influence of social media in a site’s SEO ranking has been questioned for a long time, experts have discovered that great, optimized content across all your networks can help boost inbound links, site authority and lead people to your profiles so they can learn more about your brand, all of which can help your SEO. Ranking algorithms change constantly, and in recent months we have seen a surge of social media content showing up among results after introducing a query in a search engine, which signals a rise in its importance. Here are some social media marketing practices that can help you improve your SEO: Use long-tail keywords in your title and/or description Search engines are focusing on answering questions which can include several correlated terms. Make sure your content answers popular enquiries in your niche by including long-tail keywords in your copy. Also consider image searches and add your keywords to the “alt-text” tag of your pictures, or to your file’s name. Incite engagement Creating content with a great potential to go viral is a popular social media marketing practice for improving your SEO, since it builds your authority and creates more links to your website. You can invite users to share your content if they consider it valuable, or create dynamics that can boost engagement for your posts. This will help you gain more followers, and also create popular material that search engines will want to index. Treat channels as Search Engines Youtube, Facebook, Instagram… most social media platforms have an integrated search engine of their own. When planning your strategy for social media marketing, make sure you don’t focus solely on your website’s SEO, but also on [...]

4 ways to improve your Facebook page with video marketing

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use livestream for special events A new Facebook feature allows businesses to livestream videos for their users, as well as editing their content later to create an abridged version for those who didn’t see it live. If [...]

How to increase your sales using online marketing

By Sol Rivero So you have a business and you are ready to see your sales go up exponentially as days go by. However, something is wrong: the amount of transactions is either stalled or, unfortunately, decreasing. It’s time to give your promotion a boost with digital advertising! To increase your sales using online marketing you must select strategies that can fit your type of business, stay within your budget, and be useful to your potential customers segment. A combination of two or more can increase your chances of conversion as long as they are used and monitored properly. Some of the online marketing strategies that can help you increase your sales are: Pay-per-click: as the name hints, this online marketing strategy consists in paying for leads who click on banners, links or Call-to-Actions that will take them directly to your website. How to increase your sales: use PPC to promote your best deals, new products, services, etc. Learn more about it here. Content marketing: useful for branding and increasing leads, this online marketing strategy consists in creating and sharing content that will attract people from your niche market. How to increase your sales: create attractive, branded content with a high potential for going viral, and include Call-to-Actions that take users to your site. Link building: a more collaborative approach, publishing and promoting links to your site from external referrals can help you increase leads and improve your site’s ranking by boosting its authority and validity. How to increase your sales: create an attractive site that provokes conversion, and leave links where potential customers can find them. SEO optimization: a website’s ranking helps users find your business online, and it’s also capable of affecting a [...]

Valentine’s Day: 5 Online Marketing Strategies that work

By Sol Rivero Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day: 1- Optimize your website and social media Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher. 2- Create a multi-channel content campaign Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action. 3- Attract customers with a last-minute offer Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping. 4- Send email offers weekly One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day and reminding users about your active deals, new arrivals and more. 5- Invest in PPC Small businesses can benefit from a well-tailored PPC campaign for Valentine’s Day. Look for both low and medium competition keywords [...]

Effective internet marketing strategies for businesses with a small budget

By Sol Rivero The world of advertising might seem like an intimidating new adventure for owners of a small business. Luckily, with only a small budget and a team of experts companies can get their brand out there and gain a faithful following of potential customers. Here are some effective internet marketing strategies for businesses with a small budget that you can start using today: Search Engine Optimization The most effective way to ensure your brand will be found by your target customers is to create a well-designed website optimized for search engines. Code, proper use of tags and keywords, and even time of loading, are all aspects that an expert must take into consideration during the process of web design and development. Content Marketing Internet has made it easier for all of us to find any type of information we might be looking for. As a content-driven medium, it’s important for small businesses that aim to gain credibility to produce relevant information their users will want to discover and share. Content marketing has become one of the most effective internet marketing strategies by fulfilling this essential need. Email Marketing New content can easily get a little lost in the already overcrowded Internet. However, a well-crafted email will take it exactly where it needs to be: in your customers’ hands. Affordable and effective, it’s one of the most successful internet marketing strategies for any company, either big or small. Social Media Marketing Social signals can boost a brand’s credibility and are great for spreading the word about its services. An expert in social media marketing can help you plan effective internet marketing strategies that will benefit your company using both organic and paid reach.   [...]

Twitter marketing tips for 2016: 5 changes for your strategy

By Sol Rivero Twitter is a great social media tool that has both the immediacy of a live feed and a ton of readers ready to consume a compact content tailored to their needs, wants and short attention spans. We have tackled the subject before with 4 tips to improve your Twitter marketing strategy, and now we are taking a deeper look at the trends that will help you advance your strategy in 2016. Here are 5 Twitter marketing tips that will make your job easier: Keep an eye on current events With the introduction of the “Moments” feature, Twitter timelines have changed by focusing in giving users a summary of the top tweets regarding important events and conversations. Marketers must now monitor content more actively and try to stay up-to-date to provide the most current information. Post directly on Twitter One of the top Twitter marketing tips you must keep in mind is to be prepared for Twitter’s self-hosted media. As it strives to retain its audience, we will see an increase of images, gifs, videos and even articles that will be posted directly in the server, instead of leading towards external sites. Get ready to sell Twitter has been testing the waters with “Buy” buttons, and it’s very likely small businesses will be able to sell directly from the site very soon.         Local content rules 2016 will see the rise of local-focused content in most social media sites and search engines, so small businesses will probably have a better chance to reach their audience by directing their resources toward defined geographical niches. Direct messages matter Don’t ignore direct messages from followers or potential allies. Social media works by building relationships, and a [...]

3 tips for building inbound links – without being penalized!

By Sol Rivero Creating amazing content, having a stunning website and gathering a small but faithful amount of followers are essential ingredients of any successful digital marketing strategy. However, potential growth will stall without working constantly on expanding your site’s visibility. Link-building has been a long-standing yet effective SEO strategy that tackles this problem by helping small businesses extend their reach and help others discover it among the overcrowded net. However, bad link-building can result in a waste of time and resources, or even get you penalized! Here are 4 tips for building inbound links efficiently: Choose sites wisely Building inbound links is not merely about guest posting everywhere or pasting links to your site in every forum, no matter how obscure. The efficacy of inbound links depends significantly on the site’s importance and relevancy in your niche. Make a list of influential sites that accept backlinks, and choose those with the best reputation to ensure your links last and grant you higher chances of being shared and clicked on. Build relationships first Of course, getting your content in one of those most prominent sites might seem next to impossible. Sites with higher traffic and authorship receive far too many applications, so instead of focusing on getting your backlinks through regular channels, focus on getting in touch with the site’s managers and get the help of knowledgeable writers. Relationship-building within any industry is as important as link-building, and will improve your chances of being noticed. Link to the proper page within your site One of the most common causes of penalization is clumsily linking random, unrelated words to a site. Good inbound links must have an anchor text that leads to a relevant place within [...]

4 Best online marketing strategies for the Holidays

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today!   Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in.  Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms.   Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively.   Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done.   Invest in PPC Ads Thinking about giving your campaign a final boost? This is the perfect season for attracting customers by investing in carefully crafted Ads that show your stores’ goods: choose keywords smartly, invest in a powerful design and pick your channels [...]

4 tips for optimizing your PPC advertising keywords

By Sol Rivero PPC  advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind:   1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working.   2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries on Search Engines! Consider what your users are most likely to look for, where they are coming from, and create Ads with higher chances of reaching them. 4- Integrate them into the content So [...]

3 common SEO mistakes you should avoid

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid:   Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead.   Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site.   Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines take into consideration your site’s loading time, so it’s incredibly important to study it carefully. Make sure you keep it simple and easy to scan so you can avoid low rankings and [...]