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How to increase your sales using online marketing

By Sol Rivero So you have a business and you are ready to see your sales go up exponentially as days go by. However, something is wrong: the amount of transactions is either stalled or, unfortunately, decreasing. It’s time to give your promotion a boost with digital advertising! To increase your sales using online marketing you must select strategies that can fit your type of business, stay within your budget, and be useful to your potential customers segment. A combination of two or more can increase your chances of conversion as long as they are used and monitored properly. Some of the online marketing strategies that can help you increase your sales are: Pay-per-click: as the name hints, this online marketing strategy consists in paying for leads who click on banners, links or Call-to-Actions that will take them directly to your website. How to increase your sales: use PPC to promote your best deals, new products, services, etc. Learn more about it here. Content marketing: useful for branding and increasing leads, this online marketing strategy consists in creating and sharing content that will attract people from your niche market. How to increase your sales: create attractive, branded content with a high potential for going viral, and include Call-to-Actions that take users to your site. Link building: a more collaborative approach, publishing and promoting links to your site from external referrals can help you increase leads and improve your site’s ranking by boosting its authority and validity. How to increase your sales: create an attractive site that provokes conversion, and leave links where potential customers can find them. SEO optimization: a website’s ranking helps users find your business online, and it’s also capable of affecting a [...]

4 tips for optimizing your PPC advertising keywords

By Sol Rivero PPC  advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind:   1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working.   2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries on Search Engines! Consider what your users are most likely to look for, where they are coming from, and create Ads with higher chances of reaching them. 4- Integrate them into the content So [...]