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Top social media marketing practices for improving your SEO

By: Sol Rivero. While the influence of social media in a site’s SEO ranking has been questioned for a long time, experts have discovered that great, optimized content across all your networks can help boost inbound links, site authority and lead people to your profiles so they can learn more about your brand, all of which can help your SEO. Ranking algorithms change constantly, and in recent months we have seen a surge of social media content showing up among results after introducing a query in a search engine, which signals a rise in its importance. Here are some social media marketing practices that can help you improve your SEO: Use long-tail keywords in your title and/or description Search engines are focusing on answering questions which can include several correlated terms. Make sure your content answers popular enquiries in your niche by including long-tail keywords in your copy. Also consider image searches and add your keywords to the “alt-text” tag of your pictures, or to your file’s name. Incite engagement Creating content with a great potential to go viral is a popular social media marketing practice for improving your SEO, since it builds your authority and creates more links to your website. You can invite users to share your content if they consider it valuable, or create dynamics that can boost engagement for your posts. This will help you gain more followers, and also create popular material that search engines will want to index. Treat channels as Search Engines Youtube, Facebook, Instagram… most social media platforms have an integrated search engine of their own. When planning your strategy for social media marketing, make sure you don’t focus solely on your website’s SEO, but also on [...]

How to increase your sales using online marketing

By Sol Rivero So you have a business and you are ready to see your sales go up exponentially as days go by. However, something is wrong: the amount of transactions is either stalled or, unfortunately, decreasing. It’s time to give your promotion a boost with digital advertising! To increase your sales using online marketing you must select strategies that can fit your type of business, stay within your budget, and be useful to your potential customers segment. A combination of two or more can increase your chances of conversion as long as they are used and monitored properly. Some of the online marketing strategies that can help you increase your sales are: Pay-per-click: as the name hints, this online marketing strategy consists in paying for leads who click on banners, links or Call-to-Actions that will take them directly to your website. How to increase your sales: use PPC to promote your best deals, new products, services, etc. Learn more about it here. Content marketing: useful for branding and increasing leads, this online marketing strategy consists in creating and sharing content that will attract people from your niche market. How to increase your sales: create attractive, branded content with a high potential for going viral, and include Call-to-Actions that take users to your site. Link building: a more collaborative approach, publishing and promoting links to your site from external referrals can help you increase leads and improve your site’s ranking by boosting its authority and validity. How to increase your sales: create an attractive site that provokes conversion, and leave links where potential customers can find them. SEO optimization: a website’s ranking helps users find your business online, and it’s also capable of affecting a [...]

Best SEO practices for better mobile optimization

By Sol Rivero As we have mentioned before in our review of the top SEO practices for 2016, mobile optimization has become a must for any digital marketing strategy. According to recent data, most users visit websites from their mobile devices, which are quickly taking over a considerable chunk of web traffic. As screens get smaller, browsing becomes more difficult and capturing users’ attention turns trickier and much more critical. These are some of the best SEO practices to improve your site for ranking and mobile usage: Improving your site’s speed Modern consumers have a relatively short attention span, especially mobile users. If your website takes too long to load properly, people will dismiss it quickly, making you lose an important part of your audience. Speed is also important for ranking, so make sure your entire site’s content loads well and swiftly. Keeping it simple and highlighting what’s important Fully animated sites might look great on a desktop, but a mobile website must be modest and straightforward. The best SEO practices for a highly useful yet simple mobile site are: Skipping Flash animations and pop-ups Not overcrowding your mobile site with multimedia Making it easy to read and understand Investing in a responsive design Making it easy to crawl Web design isn’t only about looking good, but also about making it easy for Search Engines to crawl and understand it. When it comes to mobile, there are many aspects to consider: possible duplicate content penalizations, using the right redirects and meta tags, providing a mobile sitemap to avoid issues, etc. Focusing on local experience SEO practices must improve a site’s ranking, but also predict what the users’ aim might be. Mobile usage is usually directed [...]

3 tips for building inbound links – without being penalized!

By Sol Rivero Creating amazing content, having a stunning website and gathering a small but faithful amount of followers are essential ingredients of any successful digital marketing strategy. However, potential growth will stall without working constantly on expanding your site’s visibility. Link-building has been a long-standing yet effective SEO strategy that tackles this problem by helping small businesses extend their reach and help others discover it among the overcrowded net. However, bad link-building can result in a waste of time and resources, or even get you penalized! Here are 4 tips for building inbound links efficiently: Choose sites wisely Building inbound links is not merely about guest posting everywhere or pasting links to your site in every forum, no matter how obscure. The efficacy of inbound links depends significantly on the site’s importance and relevancy in your niche. Make a list of influential sites that accept backlinks, and choose those with the best reputation to ensure your links last and grant you higher chances of being shared and clicked on. Build relationships first Of course, getting your content in one of those most prominent sites might seem next to impossible. Sites with higher traffic and authorship receive far too many applications, so instead of focusing on getting your backlinks through regular channels, focus on getting in touch with the site’s managers and get the help of knowledgeable writers. Relationship-building within any industry is as important as link-building, and will improve your chances of being noticed. Link to the proper page within your site One of the most common causes of penalization is clumsily linking random, unrelated words to a site. Good inbound links must have an anchor text that leads to a relevant place within [...]

The top 4 SEO Practices you must use in 2016

By Sol Rivero As we reach the end of the year, marketing strategists must look back and check out the tactics used during this period to see what worked and what didn’t. Many changes occurred in 2015, and the features that define a website’s SEO ranking now differ considerably from the ones we knew and measured a few months ago. To get ready for next year, we have compiled the top 4 SEO practices you must use in 2016 for a successful digital marketing strategy:   Mobile optimization More and more people access sites from mobile phones, as technology focuses on being wearable and compact. One of the SEO practices that will dominate next year will be creating perfectly responsive and optimized mobile versions of your site, instead of focusing too much on their desktop counterparts.   Social media and off-site influence SEO practices that focus on creating off-site inbound links will continue to be important, although these must come from legitimate sources of quality content, such as social media, reviews, brand mentions and guest posts. No more random link-baiting!   Focus on users Keyword-focused optimization won’t be enough anymore as new ranking properties take into consideration the relationship between different queries and users’ interests. The new trends point toward more user-friendly and interactive platforms, where content is defined by what the user needs or what Search Engines predict they might want to see. For that reason, smart websites must employ SEO practices optimized for achieving just that.   Local-focused content Search Engines seem to be privileging content focused on very specific geographic locations, ranking certain sites higher according to their users’ whereabouts. If you run a business directed at a detailed niche, using SEO [...]

3 common SEO mistakes you should avoid

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid:   Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead.   Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site.   Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines take into consideration your site’s loading time, so it’s incredibly important to study it carefully. Make sure you keep it simple and easy to scan so you can avoid low rankings and [...]