Social Media Marketing

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Top social media marketing practices for improving your SEO

By: Sol Rivero. While the influence of social media in a site’s SEO ranking has been questioned for a long time, experts have discovered that great, optimized content across all your networks can help boost inbound links, site authority and lead people to your profiles so they can learn more about your brand, all of which can help your SEO. Ranking algorithms change constantly, and in recent months we have seen a surge of social media content showing up among results after introducing a query in a search engine, which signals a rise in its importance. Here are some social media marketing practices that can help you improve your SEO: Use long-tail keywords in your title and/or description Search engines are focusing on answering questions which can include several correlated terms. Make sure your content answers popular enquiries in your niche by including long-tail keywords in your copy. Also consider image searches and add your keywords to the “alt-text” tag of your pictures, or to your file’s name. Incite engagement Creating content with a great potential to go viral is a popular social media marketing practice for improving your SEO, since it builds your authority and creates more links to your website. You can invite users to share your content if they consider it valuable, or create dynamics that can boost engagement for your posts. This will help you gain more followers, and also create popular material that search engines will want to index. Treat channels as Search Engines Youtube, Facebook, Instagram… most social media platforms have an integrated search engine of their own. When planning your strategy for social media marketing, make sure you don’t focus solely on your website’s SEO, but also on [...]

4 ways to improve your Facebook page with video marketing

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use livestream for special events A new Facebook feature allows businesses to livestream videos for their users, as well as editing their content later to create an abridged version for those who didn’t see it live. If [...]

Twitter marketing tips: top 3 changes for 2016

By Sol Rivero Our favorite social media channels are changing and improving constantly in order to give customers a perfect and fulfilling experience. Advertisers must be ready to adapt their digital marketing strategies accordingly, and as a new year begins it’s time to take a look at the top changes that will influence what users see on these platforms. Here are some Twitter marketing tips to get ready for upcoming alterations from this social network: Say goodbye to the 140-character limit We have been hearing rumors about it since September of last year, and a few days ago the Twitter 10k hashtag invigorated the discussion: Twitter, known for its strict 140-character limit, might be considering to remove it entirely. How exactly will it work? We can’t know yet, although the enlarged contend will probably be displayed through a “Read more” link or button. Marketing tips for getting ready: As the amount of text increases, it’s very likely visual content will capture users’ attention better. Start improving your content now with eye-catching visuals such as high-quality pictures, videos and gifs. Branded hashtags Twitter is testing new ways for brands to interact with users, from “Buy” buttons to other types of interesting options. A new feature that might come in handy soon will be “conversational ads”, which include Call-to-Action buttons with hashtags and automatic messages sent to those who click on them. Marketing tips for getting ready: Get your users used to interacting with your brand through questions, quizzes, polls, hashtags and more. Turning followers into influencers As presented at the Consumer Electronics Show 2016, Twitter is aiming at turning regular users’ content into ads, helping businesses employ user-generated content as a way of gaining validity. Marketing [...]

Twitter marketing tips for 2016: 5 changes for your strategy

By Sol Rivero Twitter is a great social media tool that has both the immediacy of a live feed and a ton of readers ready to consume a compact content tailored to their needs, wants and short attention spans. We have tackled the subject before with 4 tips to improve your Twitter marketing strategy, and now we are taking a deeper look at the trends that will help you advance your strategy in 2016. Here are 5 Twitter marketing tips that will make your job easier: Keep an eye on current events With the introduction of the “Moments” feature, Twitter timelines have changed by focusing in giving users a summary of the top tweets regarding important events and conversations. Marketers must now monitor content more actively and try to stay up-to-date to provide the most current information. Post directly on Twitter One of the top Twitter marketing tips you must keep in mind is to be prepared for Twitter’s self-hosted media. As it strives to retain its audience, we will see an increase of images, gifs, videos and even articles that will be posted directly in the server, instead of leading towards external sites. Get ready to sell Twitter has been testing the waters with “Buy” buttons, and it’s very likely small businesses will be able to sell directly from the site very soon.         Local content rules 2016 will see the rise of local-focused content in most social media sites and search engines, so small businesses will probably have a better chance to reach their audience by directing their resources toward defined geographical niches. Direct messages matter Don’t ignore direct messages from followers or potential allies. Social media works by building relationships, and a [...]

3 Social Media practices to improve your inbound links

By Sol Rivero. Inbound links or backlinks refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create sharable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a backlink to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. Contact influencers Whether your company specializes in fashion, electronics, real state, or another area, you have a niche avid for information that’s probably already following experts. When you manage to get these “influencers” speaking about [...]

4 tips to improve your Twitter marketing strategy

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy. 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential attribute implies that your content should always be ready for being shared, commented on or even rebutted. Since Twitter gives you a limit of 140 characters, you should tailor your content so it’s around 100 [...]

3 essential steps for linking Instagram to your site

By Sol Rivero The accelerated rise of Instagram as a marketing platform has made many naysayers turn towards this social media network in recent years. Whether it’s focusing on user-generated content, or showing off their products, Instagram is very helpful for small businesses. But there’s a catch! Unlike other networks, Instagram is not a link-friendly network, since it only allows users to have a clickable mention to their site on their profile. Although it’s easy to get a “like” out of an audience, it’s the brand’s job to create a content that makes them want to visit their profile and click on the hyperlink. So how to do it effectively? Essential steps for linking Instagram to your site 1. Create a custom landing page Most brands place the general address of their website on their profile (e.g: www.theirsite.com). However, just taking your users to your page can make them lose interest, since they’re probably looking for something specific: a product, contest, deal, etc. Take into consideration the content you’re promoting and create the proper landing page to make sure users will stay and know how to navigate your site. It can be as simple as a page with the same look and feel as your Instagram posts, or something with clear instructions, information and featured product. 2. Connect it to a campaign One of the main problems with Instagram is how to measure its influence, since it doesn’t allow you to pull specific statistics. A great way of doing it is to take the custom landing page you created and linking it to a Google campaign with the URL Builder. Then, create a custom link that redirects users to the resulting link. Use a simple [...]

3 tips to improve your Facebook Company Page

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. Avoid filling your cover image or profile picture with text, since they’ll get distorted in smaller devices. Pay special attention to the profile pic of your Facebook company page, and make sure it’s easy to understand and instantly [...]

Why Instagram marketing matters

By Sol Rivero. Remember that time, not that long ago, when Instagram was looked down upon by social media marketers? Well, that time is gone! Instagram marketing matters, and in this article you’ll learn exactly why! Nowadays, Instagram is an incredibly influential tool with the power to make or break your social media strategy. According to the company, about 70 million pictures are uploaded to this network every single day, and an average of 2.5 billion likes and 30 billion shares per day lets us know it has quite an active audience, waiting to be seduced by the proper content. If you have never given Instagram a thought, this data might definitely change your mind! Instagram marketing It changed the concept of product photography Any expert in marketing will tell you that great photography is the key to attracting an interested costumer. Following a few simple rules can increase your sales exponentially: white background, several angles and proper framing can do wonders for your business. While this remains true, Instagram has definitely shaken things up! Nowadays, costumers want to see more than just a clean background and a product floating over it. Today’s costumers crave pictures that seem to be taken directly from real life, and that’s exactly what Instagram was created for. If you own a small boutique, your costumers will be more willing to invest in it if you give them high-resolution photography of your products in different situations: from drinking a cup of coffee to going to yoga class. If you own a restaurant, pictures of happy clients and beautiful installations will push curious people to visit you, much more than a nicely written review. Websites are even following Instagram’s trends. [...]

Common Social Media marketing mistakes – and how to avoid them!

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that manages to sell less blatantly. Create a strategy that includes fun, light-hearted content with a lot of potential to go viral. For example: if your business revolves around comics, creating content that includes quotes or fun trivia about [...]