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4 ways to improve your Facebook page with video marketing

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use livestream for special events A new Facebook feature allows businesses to livestream videos for their users, as well as editing their content later to create an abridged version for those who didn’t see it live. If [...]

3 tips to improve your Facebook Company Page

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. Avoid filling your cover image or profile picture with text, since they’ll get distorted in smaller devices. Pay special attention to the profile pic of your Facebook company page, and make sure it’s easy to understand and instantly [...]

The best social media sites to increase your sales

By Sol Rivero.  Does your marketing strategy include social media? It should! With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales. From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on: The best social media sites to increase your sales Facebook Best for : driving traffic, encouraging orders. How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales. Best content for this site: Situational photos of your products Advertise promotions Viral content: quotes, content related to holidays, events, etc. Articles Pinterest Best for: driving traffic, encouraging orders. How: this social media site drives about 15% of all visits to e-commerce sites, and in some industries it’s responsible for an average order value that doubles Facebook’s. Like Instagram, Pinterest depends mostly on images, but it has the advantage of linking directly to stores, making it the perfect catalogue for small businesses. With the inclusion of Buyable Pins, it can also help produce sales directly from their site. Best content for this site: Lookbooks [...]