Instagram Marketing

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3 essential steps for linking Instagram to your site

By Sol Rivero The accelerated rise of Instagram as a marketing platform has made many naysayers turn towards this social media network in recent years. Whether it’s focusing on user-generated content, or showing off their products, Instagram is very helpful for small businesses. But there’s a catch! Unlike other networks, Instagram is not a link-friendly network, since it only allows users to have a clickable mention to their site on their profile. Although it’s easy to get a “like” out of an audience, it’s the brand’s job to create a content that makes them want to visit their profile and click on the hyperlink. So how to do it effectively? Essential steps for linking Instagram to your site 1. Create a custom landing page Most brands place the general address of their website on their profile (e.g: www.theirsite.com). However, just taking your users to your page can make them lose interest, since they’re probably looking for something specific: a product, contest, deal, etc. Take into consideration the content you’re promoting and create the proper landing page to make sure users will stay and know how to navigate your site. It can be as simple as a page with the same look and feel as your Instagram posts, or something with clear instructions, information and featured product. 2. Connect it to a campaign One of the main problems with Instagram is how to measure its influence, since it doesn’t allow you to pull specific statistics. A great way of doing it is to take the custom landing page you created and linking it to a Google campaign with the URL Builder. Then, create a custom link that redirects users to the resulting link. Use a simple [...]

Why Instagram marketing matters

By Sol Rivero. Remember that time, not that long ago, when Instagram was looked down upon by social media marketers? Well, that time is gone! Instagram marketing matters, and in this article you’ll learn exactly why! Nowadays, Instagram is an incredibly influential tool with the power to make or break your social media strategy. According to the company, about 70 million pictures are uploaded to this network every single day, and an average of 2.5 billion likes and 30 billion shares per day lets us know it has quite an active audience, waiting to be seduced by the proper content. If you have never given Instagram a thought, this data might definitely change your mind! Instagram marketing It changed the concept of product photography Any expert in marketing will tell you that great photography is the key to attracting an interested costumer. Following a few simple rules can increase your sales exponentially: white background, several angles and proper framing can do wonders for your business. While this remains true, Instagram has definitely shaken things up! Nowadays, costumers want to see more than just a clean background and a product floating over it. Today’s costumers crave pictures that seem to be taken directly from real life, and that’s exactly what Instagram was created for. If you own a small boutique, your costumers will be more willing to invest in it if you give them high-resolution photography of your products in different situations: from drinking a cup of coffee to going to yoga class. If you own a restaurant, pictures of happy clients and beautiful installations will push curious people to visit you, much more than a nicely written review. Websites are even following Instagram’s trends. [...]

The best social media sites to increase your sales

By Sol Rivero.  Does your marketing strategy include social media? It should! With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales. From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on: The best social media sites to increase your sales Facebook Best for : driving traffic, encouraging orders. How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales. Best content for this site: Situational photos of your products Advertise promotions Viral content: quotes, content related to holidays, events, etc. Articles Pinterest Best for: driving traffic, encouraging orders. How: this social media site drives about 15% of all visits to e-commerce sites, and in some industries it’s responsible for an average order value that doubles Facebook’s. Like Instagram, Pinterest depends mostly on images, but it has the advantage of linking directly to stores, making it the perfect catalogue for small businesses. With the inclusion of Buyable Pins, it can also help produce sales directly from their site. Best content for this site: Lookbooks [...]