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Twitter marketing tips: top 3 changes for 2016

By Sol Rivero Our favorite social media channels are changing and improving constantly in order to give customers a perfect and fulfilling experience. Advertisers must be ready to adapt their digital marketing strategies accordingly, and as a new year begins it’s time to take a look at the top changes that will influence what users see on these platforms. Here are some Twitter marketing tips to get ready for upcoming alterations from this social network: Say goodbye to the 140-character limit We have been hearing rumors about it since September of last year, and a few days ago the Twitter 10k hashtag invigorated the discussion: Twitter, known for its strict 140-character limit, might be considering to remove it entirely. How exactly will it work? We can’t know yet, although the enlarged contend will probably be displayed through a “Read more” link or button. Marketing tips for getting ready: As the amount of text increases, it’s very likely visual content will capture users’ attention better. Start improving your content now with eye-catching visuals such as high-quality pictures, videos and gifs. Branded hashtags Twitter is testing new ways for brands to interact with users, from “Buy” buttons to other types of interesting options. A new feature that might come in handy soon will be “conversational ads”, which include Call-to-Action buttons with hashtags and automatic messages sent to those who click on them. Marketing tips for getting ready: Get your users used to interacting with your brand through questions, quizzes, polls, hashtags and more. Turning followers into influencers As presented at the Consumer Electronics Show 2016, Twitter is aiming at turning regular users’ content into ads, helping businesses employ user-generated content as a way of gaining validity. Marketing [...]

Twitter marketing tips for 2016: 5 changes for your strategy

By Sol Rivero Twitter is a great social media tool that has both the immediacy of a live feed and a ton of readers ready to consume a compact content tailored to their needs, wants and short attention spans. We have tackled the subject before with 4 tips to improve your Twitter marketing strategy, and now we are taking a deeper look at the trends that will help you advance your strategy in 2016. Here are 5 Twitter marketing tips that will make your job easier: Keep an eye on current events With the introduction of the “Moments” feature, Twitter timelines have changed by focusing in giving users a summary of the top tweets regarding important events and conversations. Marketers must now monitor content more actively and try to stay up-to-date to provide the most current information. Post directly on Twitter One of the top Twitter marketing tips you must keep in mind is to be prepared for Twitter’s self-hosted media. As it strives to retain its audience, we will see an increase of images, gifs, videos and even articles that will be posted directly in the server, instead of leading towards external sites. Get ready to sell Twitter has been testing the waters with “Buy” buttons, and it’s very likely small businesses will be able to sell directly from the site very soon.         Local content rules 2016 will see the rise of local-focused content in most social media sites and search engines, so small businesses will probably have a better chance to reach their audience by directing their resources toward defined geographical niches. Direct messages matter Don’t ignore direct messages from followers or potential allies. Social media works by building relationships, and a [...]

4 tips to improve your Twitter marketing strategy

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy. 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential attribute implies that your content should always be ready for being shared, commented on or even rebutted. Since Twitter gives you a limit of 140 characters, you should tailor your content so it’s around 100 [...]