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Top social media marketing practices for improving your SEO

By: Sol Rivero. While the influence of social media in a site’s SEO ranking has been questioned for a long time, experts have discovered that great, optimized content across all your networks can help boost inbound links, site authority and lead people to your profiles so they can learn more about your brand, all of which can help your SEO. Ranking algorithms change constantly, and in recent months we have seen a surge of social media content showing up among results after introducing a query in a search engine, which signals a rise in its importance. Here are some social media marketing practices that can help you improve your SEO: Use long-tail keywords in your title and/or description Search engines are focusing on answering questions which can include several correlated terms. Make sure your content answers popular enquiries in your niche by including long-tail keywords in your copy. Also consider image searches and add your keywords to the “alt-text” tag of your pictures, or to your file’s name. Incite engagement Creating content with a great potential to go viral is a popular social media marketing practice for improving your SEO, since it builds your authority and creates more links to your website. You can invite users to share your content if they consider it valuable, or create dynamics that can boost engagement for your posts. This will help you gain more followers, and also create popular material that search engines will want to index. Treat channels as Search Engines Youtube, Facebook, Instagram… most social media platforms have an integrated search engine of their own. When planning your strategy for social media marketing, make sure you don’t focus solely on your website’s SEO, but also on [...]

4 ways to improve your Facebook page with video marketing

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use livestream for special events A new Facebook feature allows businesses to livestream videos for their users, as well as editing their content later to create an abridged version for those who didn’t see it live. If [...]