By Sol Rivero.

 Does your marketing strategy include social media? It should!

With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales.

From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on:

The best social media sites to increase your sales

Facebook

Best for : driving traffic, encouraging orders.

How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales.

Best content for this site:

  • Situational photos of your products
  • Advertise promotions
  • Viral content: quotes, content related to holidays, events, etc.
  • Articles