By Sol Rivero

Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day:

1- Optimize your website and social media

Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher.

2- Create a multi-channel content campaign

Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action.

3- Attract customers with a last-minute offer

Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping.

4- Send email offers weekly

One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day and reminding users about your active deals, new arrivals and more.

5- Invest in PPC

Small businesses can benefit from a well-tailored PPC campaign for Valentine’s Day. Look for both low and medium competition keywords with important average monthly searches, up your local-marketing game, and monitor your results to get the best out of your PPC campaign.

 

Get in touch with our experts today, and apply the top online marketing strategies for this Valentine’s Day on your store.

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