Case Study
Dior CRM Email Flows
Visuals and Online Activation to Present Rihanna as the new face of J'adore
Challenge
Keep the Dior brand top of mind and strengthen its relationship with their ecommerce customers.
Services
We created a series of email flows that welcomed users, helped purchase high-demand products, and followed up throughout their customer journey.
Results
An increase in related purchases and growth of the brand’s mailing list, opening new customers to strengthen their relationship with Dior.
About the project
Acquiring new customers tends to be expensive for most brands. That’s why it’s important to create a relationship with customers as soon as they engage with a brand.
For Dior, email is an important part of their customer journey. The brand came to us to set up a series of email flows based on multiple customer triggers. This included the following:
- Integrate multiple Dior websites into our email system and set up action triggers.
- Sync data among multiple points of CRM data to ensure customer communication preferences are always honored.
- Adapt email creatives into multiple languages and locales.
- Pull engagement data from Google Analytics and integrate it into a custom email dashboard for Dior.
Welcome Flows Move
Relationships Forward
Each email is optimized to show perfectly in every device. The right cycle timing keeps customers coming back.
Triggered Emails Boost
Conversions and Revenue
Back-in-stock and abandoned-cart emails help customers get the product they look for, and keep conversions flowing.
Multiple Countries Integrated
Under One Platform
Managing multiple countries is a challenge. But with all emails under a single platform, Dior can move faster while keeping outstanding performance.