Case Study
Dolce&Gabbana Pop-up
Event Promotion and Management D&G'S The Grove Mall Pop-Up
Challenge
Manage event and wait-list RSVPs for D&G’s holiday pop-up, and follow up with invitees before and after the event.
Services
We developed a minisite, featuring information about the event and enabling a CRM email flow.
Results
Hundreds of happy customers booked an appointment and made a purchase at D&G’s pop-up after starting their journey online.
About the project
Dolce&Gabbana asked us to help increase foot traffic for their Holiday Pop-Up at The Grove Mall with a minisite. While the brand could promote the event through ads and other channels, they needed a clear way to turn online interest into in-person visits.
We worked with D&G to build a branded minisite where users could book makeup or fragrance consultations at the pop-up. The site was designed to meet the brand's needs and included these features:
- Custom Availability: The brand could control appointments by date, hour, or specific time slots and decide how many spots were available.
- Waitlist System: Guests could join a waitlist if their preferred time was fully booked.
- Appointment Management: Slots reopened automatically when cancellations happened, and waitlisted guests were notified.
- Reminders: Automated email and SMS reminders to reduce missed appointments.
- Attendance and Sales Tracking: Guests could show a QR code at checkout, allowing D&G to track attendance and related purchases.
Elegant Italian Design with Easy-to-Understand Features
Guests followed a simple step-by-step process where they selected a service, chose their preferred date and time, and entered their contact details.
Custom Booking Functionality Meeting all of D&G’s Requirements
We worked within constraints like mall hours, staff availability, holiday closures, and more to ensure guests always had a smooth and reliable experience at the event.
A Custom CRM Flow that Increased Attendance and Sales
Guests received timely emails before their appointments with key details and reminders. Our custom flows also accounted for special situations, like missed appointments and booking upgrades, to ensure every guest had a seamless experience.