Case Study
J'adore X Rihanna
Visuals and Online Activation to Present Rihanna as the new face of J’adore
Challenge
Refreshing all J’adore visuals across Dior’s vast network of retailers, online and at brick-and-mortar stores.
Services
We adapted hundreds of visuals to fit the specs of Dior’s retail network. Assets were sent through a custom DAM built for Dior.
Results
A cohesive branding refresh for J’adore in Latin America, done rapidly while maintaining the quality and elegance Dior is known for.
About the project
Refreshing the brand image of a product is always a challenge. Retailers all have different requirements for web assets that require custom work. At a scale of a brand like Dior, it entails hundreds of visual adaptations for ambassador visuals, product visuals, and packshots. This, multiplied by the requirements of different mediums like web, email, advertising, and print.
We worked with Dior to obtain specs for retailers in their network, adapted visuals, and distributed them through a custom Digital Asset Management system that we developed for the brand.
A Perfect Fit for
Every Visual
Luxury means precision and elegance at every step. Every visual was custom-made to fit every type of screen and layout, ensuring the highest performance.
Branded Digital Asset
Management Platform (DAM)
Dior keeps full control of all their assets through a custom DAM developed by Elliptic. Assets are organized and efficiently delivered to each retailer.
Optimized Media that Converts
In addition to email, we adapted other media including videos, emails, GIFs, and translated texts to local languages. Every adaptation needed in one place.