What is it?
If your brand is already popular, you know that sometimes it is impossible to please everybody. If you have hundreds, thousands, or millions of customers, it is very likely that at least a few will be dissatisfied with something about your brand. Many times this happens because of a mistake in the purchasing process, false expectations, misuse, or other reasons. When this customers get upset, they may talk negatively about your product online and do serious damage to your brand.
Reputation management is a service that monitors the internet (including websites, news sites, and social networks) looking for any mention of your brand that may require your attention. For example, if one of your customers is complaining about one of your products on Twitter, your reputation monitoring provider detects it in real time, allowing you to address the problem before it gets out of control. Reputation Management services also help you handle negative reviews online, and monitor the internet about everything related to your brand.
How does it work?
You reputation management company begins monitoring the web for any mention of your brand and products. They will also discuss with you how to deal with various situations such as angry customers or product critiques.
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