Best for: driving traffic, encouraging orders.
How: although it has been ignored for a while, its influence has only been expanding in the latest years, and nowadays Reddit’s average order value is around $53, only slightly behind the rest of the social media sites mentioned before. This network is perfect for redirecting visitors to your site, so make sure you include it in your social media strategy.
Best content for this site:
- Links to articles
- Links to products
- Promotions and deals
What about the rest?
As you might have noticed, popular social media sites like Twitter, YouTube, Vine and Google+ didn’t make it in our top 5 of best networks for increasing your sales. This might be to different reasons: low average order value, low traffic percentage, etc.
You might wonder: should I ignore them? The answer is: no.
Remember that the former is a general overview of these social media sites’ ecommerce performance. However, it’s also important to consider building a following and reputation, as well as considering your company’s industry, since many of them will flourish in less known networks.
It all comes down to building the perfect marketing strategy tailored to your needs and your customers’.
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