Focusing too much on the brand
Surprisingly, self-focus can cause more harm than good, especially to small brands.
When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community.
A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam.
How to avoid this social media marketing mistake:
The main solution to this common social media marketing mistake is to create viral content that manages to sell less blatantly.
Create a strategy that includes fun, light-hearted content with a lot of potential to go viral. For example: if your business revolves around comics, creating content that includes quotes or fun trivia about comics will be more likely to be shared than a post selling the latest edition of a comic book.
Focus on inspiring your audience to become brand ambassadors. It will save you a lot of money!