By Sol Rivero

If you have a Facebook account, it’s very likely you have received at some point a notification saying a user or brand has gone “live”, and if you’ve dared to click on it you will find yourself looking at a video of some event, conference or a small monologue.

Videos are becoming increasingly important in the world of digital marketing, and according to experts it will be the trendiest digital marketing strategy for large and small businesses this year. Here are some important facts you must know:

It is featured in most social media

Video is a great digital marketing strategy for engaging users through content marketing. Besides the new Facebook Live feature, you can also add videos to Twitter, Tumblr and even Instagram. You can choose to livestream from platforms like Periscope, build a live story with Snapchat, or create a branded channel on YouTube.

It can help build trust

Adding a video to a product page or showing how to use it properly using a branded channel is a great way of giving users a detailed and tangible look at what you are selling. Likewise, broadcasting from events or real locations helps customers believe in your presence and authenticity, making it the perfect digital marketing strategy for building trust.

You must optimize it

Recording a video and posting it on a social media is not as simple as it might seem. For this digital marketing strategy to work, you should:

  • Create high-quality content that looks and sounds great
  • Optimize it with a catchy title and description
  • Create valuable content that is useful to your followers
  • Actively interact with viewers during livestreams
  • Complete the experience by adding a call-to-action at the end

Enhanced videos that follow these conditions are more likely to improve conversion and satisfy our modern video-inclined audience.

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