By Sol Rivero
The accelerated rise of Instagram as a marketing platform has made many naysayers turn towards this social media network in recent years. Whether it’s focusing on user-generated content, or showing off their products, Instagram is very helpful for small businesses. But there’s a catch!
Unlike other networks, Instagram is not a link-friendly network, since it only allows users to have a clickable mention to their site on their profile.
Although it’s easy to get a “like” out of an audience, it’s the brand’s job to create a content that makes them want to visit their profile and click on the hyperlink. So how to do it effectively?
Essential steps for linking Instagram to your site