By Sol Rivero.
Inbound links or backlinks refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines.
There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media.
Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site.
Social Media practices
To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links:
1. Create sharable content
When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content.
2. Provide useful links
Creating a post with a backlink to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though!
3. Contact influencers
Whether your company specializes in fashion, electronics, real state, or another area, you have a niche avid for information that’s probably already following experts. When you manage to get these “influencers” speaking about your business, you can be sure they’ll share links to your site and help you build awareness about your business.