Marketing for Small Business

Home/Tag: Marketing for Small Business
2:24 pm 2:24 pm

4 ways to improve your Facebook page with video marketing

By |February 13th, 2016|Digital Marketing, Facebook Marketing, Internet marketing, Marketing online, online marketing, Social Media Marketing, Videos, web based marketing, web marketing, web tech marketing|0 Comments

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use [...]

4:36 pm 4:36 pm

Online Marketing for Small Business: The Ultimate Guide

By |August 20th, 2014|Digital Marketing|0 Comments

Marketing is often one of the most confusing activities for business owners. This article provides an easy guide to online marketing for business owners.   Stage 1: Brand Awareness Web Design What is it? Your website is the center of all your online promotion and will help you attract customers for as long as you own your business. If you don’t yet have a website, you can start with the most basic features and expand as your business becomes successful. Here is a list of pages that you may want to include: About your company. Product and Services available. Hours of operations and directions. Contact us. Appointment scheduler (if applies). Blog with signup form (optional but highly recommended). If your budget allows, you may want to add ecommerce capabilities to your site. This provides your business with an additional sales channel and will help you sell more. It also makes your business look professional as it provides added convenience to your customers. How does it work? Web design is an easy process. After you hire your web design agency, they will ask you to provide details such as your products’ main selling points, marketing objectives, logo, and color schemes, among others. If you hire a digital marketing agency to design your site, they may help you with these for little or no additional cost. After you provide this first batch of information, your agency will send you a few layout options [...]