4 tips for optimizing your PPC advertising keywords

By |November 16th, 2015|Digital Marketing, Online Advertising, online marketing, PPC Advertising|0 Comments

By Sol Rivero PPC advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind: 1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working. 2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries [...]