Online Marketing for Small Business: The Ultimate Guide

By |August 20th, 2014|Digital Marketing|0 Comments

Marketing is often one of the most confusing activities for business owners. This article provides an easy guide to online marketing for business owners.   Stage 1: Brand Awareness Web Design What is it? Your website is the center of all your online promotion and will help you attract customers for as long as you own your business. If you don’t yet have a website, you can start with the most basic features and expand as your business becomes successful. Here is a list of pages that you may want to include: About your company. Product and Services available. Hours of operations and directions. Contact us. Appointment scheduler (if applies). Blog with signup form (optional but highly recommended). If your budget allows, you may want to add ecommerce capabilities to your site. This provides your business with an additional sales channel and will help you sell more. It also makes your business look professional as it provides added convenience to your customers. How does it work? Web design is an easy process. After you hire your web design agency, they will ask you to provide details such as your products’ main selling points, marketing objectives, logo, and color schemes, among others. If you hire a digital marketing agency to design your site, they may help you with these for little or no additional cost. After you provide this first batch of information, your agency will send you a few layout options [...]