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8:56 pm 8:56 pm

Common Social Media marketing mistakes – and how to avoid them!

By |October 24th, 2015|Digital Marketing, Online Advertising, Social Media Marketing|0 Comments

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that [...]

8:37 pm 8:37 pm

Lowering your Adword costs: How to get the most out of your online advertising

By |August 15th, 2014|Online Advertising|0 Comments

High Cost per Click (CPC)  is one of the main concerns for any advertiser.  The increasing popularity of online advertising has also increased costs per click throughout the web. In fact, in some industries, the price of running ads may be as high as the product being advertised. The following strategies will help you reduce your CPA (Cost per Action/Acquisition) and make you get the most of your advertising dollars: Target the right keywords One thing that all customers in all purchase situations share is the Buying Decision Process. In this process, customers go through several stages before reaching their purchase decision. Your keywords and message need to change depending on the stage you want to target.Need Recognition:In the first stage of the purchase decision process, your customer is trying to find a solution to a problem. Search queries at this point are very generic and broad. Unless the purchase decision is simple, your prospective customer will not be ready to buy at this stage. So avoid advertising in this stage by not using short and generic phrases as your keywords.Example keywords for this stage: Vacations, home improvement, business ideas.Information SearchIn the second stage, customers are looking for alternative products or services to solve a problem they have previously identified. Unless you have a large advertising budget or your product is intended to be informative (such as a book, for example), you may want to stay away from this stage too. Do not target how-to phrases or [...]