Twitter marketing tips: top 3 changes for 2016

By |January 12th, 2016|Digital Marketing, Social Media Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero Our favorite social media channels are changing and improving constantly in order to give customers a perfect and fulfilling experience. Advertisers must be ready to adapt their digital marketing strategies accordingly, and as a new year begins it’s time to take a look at the top changes that will influence what users see on these platforms. Here are some Twitter marketing tips to get ready for upcoming alterations from this social network: Say goodbye to the 140-character limit We have been hearing rumors about it since September of last year, and a few days ago the Twitter 10k hashtag invigorated the discussion: Twitter, known for its strict 140-character limit, might be considering to remove it entirely. How exactly will it work? We can’t know yet, although the enlarged contend will probably be displayed through a “Read more” link or button. Marketing tips for getting ready: As the amount of text increases, it’s very likely visual content will capture users’ attention better. Start improving your content now with eye-catching visuals such as high-quality pictures, videos and gifs. Branded hashtags Twitter is testing new ways for brands to interact with users, from “Buy” buttons to other types of interesting options. A new feature that might come in handy soon will be “conversational ads”, which include Call-to-Action buttons with hashtags and automatic messages sent to those who click on them. Marketing tips for getting ready: Get your users used to interacting with your brand through questions, quizzes, polls, hashtags [...]