Content Marketing.

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4 ways to improve your Facebook page with video marketing

By |February 13th, 2016|Digital Marketing, Facebook Marketing, Internet marketing, Marketing online, online marketing, Social Media Marketing, Videos, web based marketing, web marketing, web tech marketing|0 Comments

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use [...]

10:42 am 10:42 am

3 tips for building inbound links – without being penalized!

By |January 3rd, 2016|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero Creating amazing content, having a stunning website and gathering a small but faithful amount of followers are essential ingredients of any successful digital marketing strategy. However, potential growth will stall without working constantly on expanding your site’s visibility. Link-building has been a long-standing yet effective SEO strategy that tackles this problem by helping small businesses extend their reach and help others discover it among the overcrowded net. However, bad link-building can result in a waste of time and resources, or even get you penalized! Here are 4 tips for building inbound links efficiently: Choose sites wisely Building inbound links is not merely about guest posting everywhere or pasting links to your site in every forum, no matter how obscure. The efficacy of inbound links depends significantly on the site’s importance and relevancy in your niche. Make a list of influential sites that accept backlinks, and choose those with the best reputation to ensure your links last and grant you higher chances of being shared and clicked on. Build relationships first Of course, getting your content in one of those most prominent sites might seem next to impossible. Sites with higher traffic and authorship receive far too many applications, so instead of focusing on getting your backlinks through regular channels, focus on getting in touch with the site’s managers and get the help of knowledgeable writers. Relationship-building within any industry is as important as link-building, and will improve your chances of being noticed. Link to the proper [...]

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The best social media sites to increase your sales

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media Marketing|0 Comments

By Sol Rivero.  Does your marketing strategy include social media? It should! With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales. From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on: The best social media sites to increase your sales Facebook Best for : driving traffic, encouraging orders. How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales. Best content for this site: Situational photos of your products Advertise promotions Viral content: quotes, content related to holidays, events, etc. Articles Pinterest Best for: driving traffic, encouraging orders. How: this social media site drives about 15% of all visits to e-commerce sites, and in some industries it’s responsible for an average order value that doubles Facebook’s. Like Instagram, Pinterest depends mostly on images, but [...]

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Online Marketing for Small Business: The Ultimate Guide

By |August 20th, 2014|Digital Marketing|0 Comments

Marketing is often one of the most confusing activities for business owners. This article provides an easy guide to online marketing for business owners.   Stage 1: Brand Awareness Web Design What is it? Your website is the center of all your online promotion and will help you attract customers for as long as you own your business. If you don’t yet have a website, you can start with the most basic features and expand as your business becomes successful. Here is a list of pages that you may want to include: About your company. Product and Services available. Hours of operations and directions. Contact us. Appointment scheduler (if applies). Blog with signup form (optional but highly recommended). If your budget allows, you may want to add ecommerce capabilities to your site. This provides your business with an additional sales channel and will help you sell more. It also makes your business look professional as it provides added convenience to your customers. How does it work? Web design is an easy process. After you hire your web design agency, they will ask you to provide details such as your products’ main selling points, marketing objectives, logo, and color schemes, among others. If you hire a digital marketing agency to design your site, they may help you with these for little or no additional cost. After you provide this first batch of information, your agency will send you a few layout options [...]