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Best SEO practices for better mobile optimization

By |January 19th, 2016|search engine optimization|0 Comments

By Sol Rivero As we have mentioned before in our review of the top SEO practices for 2016, mobile optimization has become a must for any digital marketing strategy. According to recent data, most users visit websites from their mobile devices, which are quickly taking over a considerable chunk of web traffic. As screens get smaller, browsing becomes more difficult and capturing users’ attention turns trickier and much more critical. These are some of the best SEO practices to improve your site for ranking and mobile usage: Improving your site’s speed Modern consumers have a relatively short attention span, especially mobile users. If your website takes too long to load properly, people will dismiss it quickly, making you lose an important part of your audience. Speed is also important for ranking, so make sure your entire site’s content loads well and swiftly. Keeping it simple and highlighting what’s important Fully animated sites might look great on a desktop, but a mobile website must be modest and straightforward. The best SEO practices for a highly useful yet simple mobile site are: Skipping Flash animations and pop-ups Not overcrowding your mobile site with multimedia Making it easy to read and understand Investing in a responsive design Making it easy to crawl Web design isn’t only about looking good, but also about making it easy for Search Engines to crawl and understand it. When it comes to mobile, there are many aspects to consider: possible duplicate content penalizations, using the right redirects [...]

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3 common SEO mistakes you should avoid

By |November 12th, 2015|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid: Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead. Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site. Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines [...]