digital marketing for small business

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4 ways to improve your Facebook page with video marketing

By |February 13th, 2016|Digital Marketing, Facebook Marketing, Internet marketing, Marketing online, online marketing, Social Media Marketing, Videos, web based marketing, web marketing, web tech marketing|0 Comments

By Sol Rivero Video is the content marketing trend that is changing the world of digital advertising. Whether you have the budget to create video content regularly or occasionally, videos are perfect for inciting engagement and giving users the abridged information they need to know more about your small business. Here are some ways you can use videos to improve your Facebook page and gain more leads: Create an introduction video Want users to know what you offer and what makes your business unique? A great way to do so is to create a video that explains it and shows it. An introduction video can improve your Facebook page by increasing confidence in your brand, and you can use it as a Featured Video, pinned publication or as a PPC ad. Optimize for SEO Video is becoming important for SEO. Before creating your content, identify queries and keywords in your niche and use your content to answer users’ questions by integrating popular search terms to your video’s title and description. Also, complement your video with a CTA and an attractive landing page for a higher chance of converting leads into customers. Make it entertaining and short People have a very short attention span as well as busy lifestyles. To improve your Facebook page, make sure you keep your content fun, engaging, but also brief. Longer videos above 1 minute usually show poor completion rates, while short videos are more likely to be watched, liked and shared by users. Use [...]

11:07 am 11:07 am

Valentine’s Day: 5 Online Marketing Strategies that work

By |January 26th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day: 1- Optimize your website and social media Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher. 2- Create a multi-channel content campaign Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action. 3- Attract customers with a last-minute offer Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping. 4- Send email offers weekly One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day [...]

1:03 pm 1:03 pm

Videos: the trendiest digital marketing strategy to know

By |January 11th, 2016|Digital Marketing|0 Comments

By Sol Rivero If you have a Facebook account, it’s very likely you have received at some point a notification saying a user or brand has gone “live”, and if you’ve dared to click on it you will find yourself looking at a video of some event, conference or a small monologue. Videos are becoming increasingly important in the world of digital marketing, and according to experts it will be the trendiest digital marketing strategy for large and small businesses this year. Here are some important facts you must know: It is featured in most social media Video is a great digital marketing strategy for engaging users through content marketing. Besides the new Facebook Live feature, you can also add videos to Twitter, Tumblr and even Instagram. You can choose to livestream from platforms like Periscope, build a live story with Snapchat, or create a branded channel on YouTube. It can help build trust Adding a video to a product page or showing how to use it properly using a branded channel is a great way of giving users a detailed and tangible look at what you are selling. Likewise, broadcasting from events or real locations helps customers believe in your presence and authenticity, making it the perfect digital marketing strategy for building trust. You must optimize it Recording a video and posting it on a social media is not as simple as it might seem. For this digital marketing strategy to work, you should: Create high-quality content that looks [...]

8:30 am 8:30 am

Effective internet marketing strategies for businesses with a small budget

By |January 4th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero The world of advertising might seem like an intimidating new adventure for owners of a small business. Luckily, with only a small budget and a team of experts companies can get their brand out there and gain a faithful following of potential customers. Here are some effective internet marketing strategies for businesses with a small budget that you can start using today: Search Engine Optimization The most effective way to ensure your brand will be found by your target customers is to create a well-designed website optimized for search engines. Code, proper use of tags and keywords, and even time of loading, are all aspects that an expert must take into consideration during the process of web design and development. Content Marketing Internet has made it easier for all of us to find any type of information we might be looking for. As a content-driven medium, it’s important for small businesses that aim to gain credibility to produce relevant information their users will want to discover and share. Content marketing has become one of the most effective internet marketing strategies by fulfilling this essential need. Email Marketing New content can easily get a little lost in the already overcrowded Internet. However, a well-crafted email will take it exactly where it needs to be: in your customers’ hands. Affordable and effective, it’s one of the most successful internet marketing strategies for any company, either big or small. Social Media Marketing Social signals can boost a brand’s credibility [...]

10:42 am 10:42 am

3 tips for building inbound links – without being penalized!

By |January 3rd, 2016|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero Creating amazing content, having a stunning website and gathering a small but faithful amount of followers are essential ingredients of any successful digital marketing strategy. However, potential growth will stall without working constantly on expanding your site’s visibility. Link-building has been a long-standing yet effective SEO strategy that tackles this problem by helping small businesses extend their reach and help others discover it among the overcrowded net. However, bad link-building can result in a waste of time and resources, or even get you penalized! Here are 4 tips for building inbound links efficiently: Choose sites wisely Building inbound links is not merely about guest posting everywhere or pasting links to your site in every forum, no matter how obscure. The efficacy of inbound links depends significantly on the site’s importance and relevancy in your niche. Make a list of influential sites that accept backlinks, and choose those with the best reputation to ensure your links last and grant you higher chances of being shared and clicked on. Build relationships first Of course, getting your content in one of those most prominent sites might seem next to impossible. Sites with higher traffic and authorship receive far too many applications, so instead of focusing on getting your backlinks through regular channels, focus on getting in touch with the site’s managers and get the help of knowledgeable writers. Relationship-building within any industry is as important as link-building, and will improve your chances of being noticed. Link to the proper [...]

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4 tips for optimizing your PPC advertising keywords

By |November 16th, 2015|Digital Marketing, Online Advertising, online marketing, PPC Advertising|0 Comments

By Sol Rivero PPC advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind: 1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working. 2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries [...]

8:56 pm 8:56 pm

Common Social Media marketing mistakes – and how to avoid them!

By |October 24th, 2015|Digital Marketing, Online Advertising, Social Media Marketing|0 Comments

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that [...]