Search Engine Optimization

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10:24 am 10:24 am

Best SEO practices for better mobile optimization

By |January 19th, 2016|search engine optimization|0 Comments

By Sol Rivero As we have mentioned before in our review of the top SEO practices for 2016, mobile optimization has become a must for any digital marketing strategy. According to recent data, most users visit websites from their mobile devices, which are quickly taking over a considerable chunk of web traffic. As screens get smaller, browsing becomes more difficult and capturing users’ attention turns trickier and much more critical. These are some of the best SEO practices to improve your site for ranking and mobile usage: Improving your site’s speed Modern consumers have a relatively short attention span, especially mobile users. If your website takes too long to load properly, people will dismiss it quickly, making you lose an important part of your audience. Speed is also important for ranking, so make sure your entire site’s content loads well and swiftly. Keeping it simple and highlighting what’s important Fully animated sites might look great on a desktop, but a mobile website must be modest and straightforward. The best SEO practices for a highly useful yet simple mobile site are: Skipping Flash animations and pop-ups Not overcrowding your mobile site with multimedia Making it easy to read and understand Investing in a responsive design Making it easy to crawl Web design isn’t only about looking good, but also about making it easy for Search Engines to crawl and understand it. When it comes to mobile, there are many aspects to consider: possible duplicate content penalizations, using the right redirects [...]

10:42 am 10:42 am

3 tips for building inbound links – without being penalized!

By |January 3rd, 2016|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero Creating amazing content, having a stunning website and gathering a small but faithful amount of followers are essential ingredients of any successful digital marketing strategy. However, potential growth will stall without working constantly on expanding your site’s visibility. Link-building has been a long-standing yet effective SEO strategy that tackles this problem by helping small businesses extend their reach and help others discover it among the overcrowded net. However, bad link-building can result in a waste of time and resources, or even get you penalized! Here are 4 tips for building inbound links efficiently: Choose sites wisely Building inbound links is not merely about guest posting everywhere or pasting links to your site in every forum, no matter how obscure. The efficacy of inbound links depends significantly on the site’s importance and relevancy in your niche. Make a list of influential sites that accept backlinks, and choose those with the best reputation to ensure your links last and grant you higher chances of being shared and clicked on. Build relationships first Of course, getting your content in one of those most prominent sites might seem next to impossible. Sites with higher traffic and authorship receive far too many applications, so instead of focusing on getting your backlinks through regular channels, focus on getting in touch with the site’s managers and get the help of knowledgeable writers. Relationship-building within any industry is as important as link-building, and will improve your chances of being noticed. Link to the proper [...]

8:07 pm 8:07 pm

4 Best online marketing strategies for the Holidays

By |November 25th, 2015|Digital Marketing, Online Advertising, online marketing|0 Comments

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today! Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in. Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms. Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively. Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done. Invest in PPC Ads Thinking about giving your campaign a final boost? [...]

10:48 am 10:48 am

3 common SEO mistakes you should avoid

By |November 12th, 2015|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid: Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead. Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site. Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines [...]

4:36 pm 4:36 pm

Online Marketing for Small Business: The Ultimate Guide

By |August 20th, 2014|Digital Marketing|0 Comments

Marketing is often one of the most confusing activities for business owners. This article provides an easy guide to online marketing for business owners.   Stage 1: Brand Awareness Web Design What is it? Your website is the center of all your online promotion and will help you attract customers for as long as you own your business. If you don’t yet have a website, you can start with the most basic features and expand as your business becomes successful. Here is a list of pages that you may want to include: About your company. Product and Services available. Hours of operations and directions. Contact us. Appointment scheduler (if applies). Blog with signup form (optional but highly recommended). If your budget allows, you may want to add ecommerce capabilities to your site. This provides your business with an additional sales channel and will help you sell more. It also makes your business look professional as it provides added convenience to your customers. How does it work? Web design is an easy process. After you hire your web design agency, they will ask you to provide details such as your products’ main selling points, marketing objectives, logo, and color schemes, among others. If you hire a digital marketing agency to design your site, they may help you with these for little or no additional cost. After you provide this first batch of information, your agency will send you a few layout options [...]