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Valentine’s Day: 5 Online Marketing Strategies that work

By |January 26th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day: 1- Optimize your website and social media Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher. 2- Create a multi-channel content campaign Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action. 3- Attract customers with a last-minute offer Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping. 4- Send email offers weekly One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day [...]

8:07 pm 8:07 pm

4 Best online marketing strategies for the Holidays

By |November 25th, 2015|Digital Marketing, Online Advertising, online marketing|0 Comments

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today! Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in. Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms. Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively. Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done. Invest in PPC Ads Thinking about giving your campaign a final boost? [...]

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3 Social Media practices to improve your inbound links

By |November 8th, 2015|Digital Marketing, Social Media Marketing|0 Comments

By Sol Rivero. Inbound links or back-links refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create shareable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a back-link to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. [...]

11:51 am 11:51 am

4 tips to improve your Twitter marketing strategy

By |November 8th, 2015|Digital Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy: 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential [...]

9:39 pm 9:39 pm

3 tips to improve your Facebook Company Page

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Social Media Marketing|0 Comments

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. [...]

8:56 pm 8:56 pm

Common Social Media marketing mistakes – and how to avoid them!

By |October 24th, 2015|Digital Marketing, Online Advertising, Social Media Marketing|0 Comments

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that [...]

9:32 pm 9:32 pm

What’s the best time to send emails? (With data)

By |January 4th, 2015|Digital Marketing, Email Marketing|0 Comments

One of the most common questions we get at the time of sending an email campaign is “what’s the best time to send it?” Because of this, we conducted a study using data from more than 400,000 emails sent by Elliptic Marketing in 2014, taking into account open-rate and click-rate performance depending on the time and day of the week sent. Choosing the best day According to our data, the best days to send emails are Mondays and Wednesday. Although these results are based on many variables, we can assume that most users “clean” their inboxes during the weekend, leaving it open for new emails received on Mondays. For Wednesdays, the cause may be similar; by this time of the week users are mostly done with early-week emails, giving more attention to Wednesday emails. It is important to mention that these results contradict older trends that show higher open rates on emails sent only during midweek. The growing popularity of mobile devices has changed email opening behavior by making it more homogeneous. On previous years, higher open rates depended on the days on which users had access to their home or work computer. This is why most outdated studies advice against sending emails on weekends, when readers did not have access to work computers. Choosing the right time Unlike day of the week, time is a much important factor affecting open rates. Our study found that the best times to send emails are 7:00AM, 3:00PM, and [...]

8:37 pm 8:37 pm

Lowering your Adword costs: How to get the most out of your online advertising

By |August 15th, 2014|Online Advertising|0 Comments

High Cost per Click (CPC)  is one of the main concerns for any advertiser.  The increasing popularity of online advertising has also increased costs per click throughout the web. In fact, in some industries, the price of running ads may be as high as the product being advertised. The following strategies will help you reduce your CPA (Cost per Action/Acquisition) and make you get the most of your advertising dollars: Target the right keywords One thing that all customers in all purchase situations share is the Buying Decision Process. In this process, customers go through several stages before reaching their purchase decision. Your keywords and message need to change depending on the stage you want to target.Need Recognition:In the first stage of the purchase decision process, your customer is trying to find a solution to a problem. Search queries at this point are very generic and broad. Unless the purchase decision is simple, your prospective customer will not be ready to buy at this stage. So avoid advertising in this stage by not using short and generic phrases as your keywords.Example keywords for this stage: Vacations, home improvement, business ideas.Information SearchIn the second stage, customers are looking for alternative products or services to solve a problem they have previously identified. Unless you have a large advertising budget or your product is intended to be informative (such as a book, for example), you may want to stay away from this stage too. Do not target how-to phrases or [...]