Social Media Marketing

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Twitter marketing tips: top 3 changes for 2016

By |January 12th, 2016|Digital Marketing, Social Media Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero Our favorite social media channels are changing and improving constantly in order to give customers a perfect and fulfilling experience. Advertisers must be ready to adapt their digital marketing strategies accordingly, and as a new year begins it’s time to take a look at the top changes that will influence what users see on these platforms. Here are some Twitter marketing tips to get ready for upcoming alterations from this social network: Say goodbye to the 140-character limit We have been hearing rumors about it since September of last year, and a few days ago the Twitter 10k hashtag invigorated the discussion: Twitter, known for its strict 140-character limit, might be considering to remove it entirely. How exactly will it work? We can’t know yet, although the enlarged contend will probably be displayed through a “Read more” link or button. Marketing tips for getting ready: As the amount of text increases, it’s very likely visual content will capture users’ attention better. Start improving your content now with eye-catching visuals such as high-quality pictures, videos and gifs. Branded hashtags Twitter is testing new ways for brands to interact with users, from “Buy” buttons to other types of interesting options. A new feature that might come in handy soon will be “conversational ads”, which include Call-to-Action buttons with hashtags and automatic messages sent to those who click on them. Marketing tips for getting ready: Get your users used to interacting with your brand through questions, quizzes, polls, hashtags [...]

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3 Social Media practices to improve your inbound links

By |November 8th, 2015|Digital Marketing, Social Media Marketing|0 Comments

By Sol Rivero. Inbound links or back-links refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create shareable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a back-link to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. [...]

11:51 am 11:51 am

4 tips to improve your Twitter marketing strategy

By |November 8th, 2015|Digital Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy: 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential [...]

9:37 pm 9:37 pm

Why Instagram marketing matters

By |October 24th, 2015|Digital Marketing, Instagram Marketing, Social Media Marketing|0 Comments

By Sol Rivero. Remember that time, not that long ago, when Instagram was looked down upon by social media marketers? Well, that time is gone! Instagram marketing matters, and in this article you’ll learn exactly why! Nowadays, Instagram is an incredibly influential tool with the power to make or break your social media strategy. According to the company, about 70 million pictures are uploaded to this network every single day, and an average of 2.5 billion likes and 30 billion shares per day lets us know it has quite an active audience, waiting to be seduced by the proper content. If you have never given Instagram a thought, this data might definitely change your mind! Instagram marketing It changed the concept of product photography Any expert in marketing will tell you that great photography is the key to attracting an interested costumer. Following a few simple rules can increase your sales exponentially: white background, several angles and proper framing can do wonders for your business. While this remains true, Instagram has definitely shaken things up! Nowadays, costumers want to see more than just a clean background and a product floating over it. Today’s costumers crave pictures that seem to be taken directly from real life, and that’s exactly what Instagram was created for. If you own a small boutique, your costumers will be more willing to invest in it if you give them high-resolution photography of your products in different situations: from drinking a cup of [...]

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Common Social Media marketing mistakes – and how to avoid them!

By |October 24th, 2015|Digital Marketing, Online Advertising, Social Media Marketing|0 Comments

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that [...]

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The best social media sites to increase your sales

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media Marketing|0 Comments

By Sol Rivero.  Does your marketing strategy include social media? It should! With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales. From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on: The best social media sites to increase your sales Facebook Best for : driving traffic, encouraging orders. How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales. Best content for this site: Situational photos of your products Advertise promotions Viral content: quotes, content related to holidays, events, etc. Articles Pinterest Best for: driving traffic, encouraging orders. How: this social media site drives about 15% of all visits to e-commerce sites, and in some industries it’s responsible for an average order value that doubles Facebook’s. Like Instagram, Pinterest depends mostly on images, but [...]

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Online Marketing for Small Business: The Ultimate Guide

By |August 20th, 2014|Digital Marketing|0 Comments

Marketing is often one of the most confusing activities for business owners. This article provides an easy guide to online marketing for business owners.   Stage 1: Brand Awareness Web Design What is it? Your website is the center of all your online promotion and will help you attract customers for as long as you own your business. If you don’t yet have a website, you can start with the most basic features and expand as your business becomes successful. Here is a list of pages that you may want to include: About your company. Product and Services available. Hours of operations and directions. Contact us. Appointment scheduler (if applies). Blog with signup form (optional but highly recommended). If your budget allows, you may want to add ecommerce capabilities to your site. This provides your business with an additional sales channel and will help you sell more. It also makes your business look professional as it provides added convenience to your customers. How does it work? Web design is an easy process. After you hire your web design agency, they will ask you to provide details such as your products’ main selling points, marketing objectives, logo, and color schemes, among others. If you hire a digital marketing agency to design your site, they may help you with these for little or no additional cost. After you provide this first batch of information, your agency will send you a few layout options [...]