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11:07 am 11:07 am

Valentine’s Day: 5 Online Marketing Strategies that work

By |January 26th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day: 1- Optimize your website and social media Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher. 2- Create a multi-channel content campaign Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action. 3- Attract customers with a last-minute offer Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping. 4- Send email offers weekly One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day [...]

10:24 am 10:24 am

Best SEO practices for better mobile optimization

By |January 19th, 2016|search engine optimization|0 Comments

By Sol Rivero As we have mentioned before in our review of the top SEO practices for 2016, mobile optimization has become a must for any digital marketing strategy. According to recent data, most users visit websites from their mobile devices, which are quickly taking over a considerable chunk of web traffic. As screens get smaller, browsing becomes more difficult and capturing users’ attention turns trickier and much more critical. These are some of the best SEO practices to improve your site for ranking and mobile usage: Improving your site’s speed Modern consumers have a relatively short attention span, especially mobile users. If your website takes too long to load properly, people will dismiss it quickly, making you lose an important part of your audience. Speed is also important for ranking, so make sure your entire site’s content loads well and swiftly. Keeping it simple and highlighting what’s important Fully animated sites might look great on a desktop, but a mobile website must be modest and straightforward. The best SEO practices for a highly useful yet simple mobile site are: Skipping Flash animations and pop-ups Not overcrowding your mobile site with multimedia Making it easy to read and understand Investing in a responsive design Making it easy to crawl Web design isn’t only about looking good, but also about making it easy for Search Engines to crawl and understand it. When it comes to mobile, there are many aspects to consider: possible duplicate content penalizations, using the right redirects [...]

8:30 am 8:30 am

Effective internet marketing strategies for businesses with a small budget

By |January 4th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero The world of advertising might seem like an intimidating new adventure for owners of a small business. Luckily, with only a small budget and a team of experts companies can get their brand out there and gain a faithful following of potential customers. Here are some effective internet marketing strategies for businesses with a small budget that you can start using today: Search Engine Optimization The most effective way to ensure your brand will be found by your target customers is to create a well-designed website optimized for search engines. Code, proper use of tags and keywords, and even time of loading, are all aspects that an expert must take into consideration during the process of web design and development. Content Marketing Internet has made it easier for all of us to find any type of information we might be looking for. As a content-driven medium, it’s important for small businesses that aim to gain credibility to produce relevant information their users will want to discover and share. Content marketing has become one of the most effective internet marketing strategies by fulfilling this essential need. Email Marketing New content can easily get a little lost in the already overcrowded Internet. However, a well-crafted email will take it exactly where it needs to be: in your customers’ hands. Affordable and effective, it’s one of the most successful internet marketing strategies for any company, either big or small. Social Media Marketing Social signals can boost a brand’s credibility [...]

2:32 pm 2:32 pm

3 Social Media practices to improve your inbound links

By |November 8th, 2015|Digital Marketing, Social Media Marketing|0 Comments

By Sol Rivero. Inbound links or back-links refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create shareable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a back-link to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. [...]

11:51 am 11:51 am

4 tips to improve your Twitter marketing strategy

By |November 8th, 2015|Digital Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero. Although Twitter has been working for quite a few years now, its potential for advertising businesses and products remains somewhat a mystery, particularly for small businesses. This social network is great for driving traffic and giving immediate information to consumers, which is why it’s widely recommended for small and large companies to have a working Twitter account. But how can you improve your Twitter marketing strategy beyond sharing content from your other networks? Here are 4 tips to get you started! Tips to improve your Twitter marketing strategy: 1- Choose the right content Twitter works mainly as news feed by transmitting summarized information to its users. However, what kind of information should small businesses share? Telling your customers that you have new arrivals at your store, or that you’ll be hosting a live party, are both fine news examples. But most companies don’t receive new stock or hold important events everyday, leaving them with a mostly empty Twitter feed. Businesses should follow the well-known Rule of Thirds, which establishes that: 1/3 of your content should refer to your brand, 1/3 should refer to your brand’s area of interest, but from an external source, and 1/3 of your content should focus on interaction with other users. This simple system will ensure that your content is always balanced, and that your potential customers will not feel “spammed” by your company’s constant self-reference. 2- Optimize your content for a discussion The main concept behind social media is interaction. This essential [...]

9:39 pm 9:39 pm

3 tips to improve your Facebook Company Page

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Social Media Marketing|0 Comments

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. [...]

8:56 pm 8:56 pm

Common Social Media marketing mistakes – and how to avoid them!

By |October 24th, 2015|Digital Marketing, Online Advertising, Social Media Marketing|0 Comments

By Sol Rivero. Are you in the process of creating a digital marketing strategy for your business? Then you should keep in mind these common social media marketing mistakes you should definitely avoid! Big brands have the fortune of counting on an already established reputation that will help them engage with an avid audience full of customers ready to consume. Small brands, however, have the complex task of having to build their audience from scratch, and thus are more vulnerable to some common social media marketing mistakes that can wound their strategy and stop them from achieving their goals. In this article, we take a look at some of these faults, and give you some essential tips on how to avoid them successfully. Common Social Media marketing mistakes from small brand Focusing too much on the brand Surprisingly, self-focus can cause more harm than good, especially to small brands. When a costumer joins one of your social media accounts it’s because they want to stay constantly up-to-date about what’s going on in your business. Yet also because they want to belong to a community. A digital community doesn’t revolve exclusively around sales, it provides an immersive experience. If you focus solely on selling your product or service, your audience will soon get tired of your content, and even disregard it as spam. How to avoid this social media marketing mistake: The main solution to this common social media marketing mistake is to create viral content that [...]

8:52 pm 8:52 pm

The best social media sites to increase your sales

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Instagram Marketing, Social Media Marketing|0 Comments

By Sol Rivero.  Does your marketing strategy include social media? It should! With about 1.7 billion social network users worldwide, a successful digital marketing strategy can connect you to a broad audience that’s simply ready to shop. More and more, ecommerce systems find new ways to integrate with the most successful networks, so if you are a small business it’s time to discover the best social media sites to increase your sales. From Twitter to YouTube, every network has its pros and cons, but all of them are equally important when it comes to building a company’s image. However, these are the ones you should definitely focus on: The best social media sites to increase your sales Facebook Best for : driving traffic, encouraging orders. How: according to Shopify’s study about Social Media and sales, Facebook is the best social media site for driving visitors to e-commerce stores (it’s responsible for about 60% of all visits). It also represents “an average of 85% of all orders from social media”, making it a successful platform for increasing your company’s sales. Best content for this site: Situational photos of your products Advertise promotions Viral content: quotes, content related to holidays, events, etc. Articles Pinterest Best for: driving traffic, encouraging orders. How: this social media site drives about 15% of all visits to e-commerce sites, and in some industries it’s responsible for an average order value that doubles Facebook’s. Like Instagram, Pinterest depends mostly on images, but [...]

8:37 pm 8:37 pm

Lowering your Adword costs: How to get the most out of your online advertising

By |August 15th, 2014|Online Advertising|0 Comments

High Cost per Click (CPC)  is one of the main concerns for any advertiser.  The increasing popularity of online advertising has also increased costs per click throughout the web. In fact, in some industries, the price of running ads may be as high as the product being advertised. The following strategies will help you reduce your CPA (Cost per Action/Acquisition) and make you get the most of your advertising dollars: Target the right keywords One thing that all customers in all purchase situations share is the Buying Decision Process. In this process, customers go through several stages before reaching their purchase decision. Your keywords and message need to change depending on the stage you want to target.Need Recognition:In the first stage of the purchase decision process, your customer is trying to find a solution to a problem. Search queries at this point are very generic and broad. Unless the purchase decision is simple, your prospective customer will not be ready to buy at this stage. So avoid advertising in this stage by not using short and generic phrases as your keywords.Example keywords for this stage: Vacations, home improvement, business ideas.Information SearchIn the second stage, customers are looking for alternative products or services to solve a problem they have previously identified. Unless you have a large advertising budget or your product is intended to be informative (such as a book, for example), you may want to stay away from this stage too. Do not target how-to phrases or [...]