Digital Marketing

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11:07 am 11:07 am

Valentine’s Day: 5 Online Marketing Strategies that work

By |January 26th, 2016|Digital Marketing, online marketing|0 Comments

By Sol Rivero Love is in the air, and it’s time for small businesses to get ready for the first big holiday of the year. Here are 5 effective online marketing strategies to turn leads into customers for Valentine’s Day: 1- Optimize your website and social media Friends and couples are using search engines for finding the perfect gifts for their better halves, so make sure you are in their radar. Modify your site’s look to embrace the romance, use the right long-tail keywords and optimize your loading speed to increase your chance of ranking higher. 2- Create a multi-channel content campaign Putting out useful content is the best way to attract leads organically. One of the best online marketing strategies you can use is to craft blog posts, videos, images, etc., which convey romance and friendship, and have an attractive Call-to-Action. 3- Attract customers with a last-minute offer Most of us wait until the very last minute to do our shopping. Since online marketing strategies that offer something to a niche are always effective, especially during special holidays like Valentine’s Day, make sure you consider this segment by creating an attractive deal such as a substantial discount or free shipping. 4- Send email offers weekly One of the most affordable and effective online marketing strategies, email marketing is perfect for making sure your potential consumers are aware of what you are offering. Increase your conversion rate by sending email blasts regularly during the weeks leading up to Valentine’s Day [...]

10:24 am 10:24 am

Best SEO practices for better mobile optimization

By |January 19th, 2016|search engine optimization|0 Comments

By Sol Rivero As we have mentioned before in our review of the top SEO practices for 2016, mobile optimization has become a must for any digital marketing strategy. According to recent data, most users visit websites from their mobile devices, which are quickly taking over a considerable chunk of web traffic. As screens get smaller, browsing becomes more difficult and capturing users’ attention turns trickier and much more critical. These are some of the best SEO practices to improve your site for ranking and mobile usage: Improving your site’s speed Modern consumers have a relatively short attention span, especially mobile users. If your website takes too long to load properly, people will dismiss it quickly, making you lose an important part of your audience. Speed is also important for ranking, so make sure your entire site’s content loads well and swiftly. Keeping it simple and highlighting what’s important Fully animated sites might look great on a desktop, but a mobile website must be modest and straightforward. The best SEO practices for a highly useful yet simple mobile site are: Skipping Flash animations and pop-ups Not overcrowding your mobile site with multimedia Making it easy to read and understand Investing in a responsive design Making it easy to crawl Web design isn’t only about looking good, but also about making it easy for Search Engines to crawl and understand it. When it comes to mobile, there are many aspects to consider: possible duplicate content penalizations, using the right redirects [...]

9:59 am 9:59 am

Twitter marketing tips: top 3 changes for 2016

By |January 12th, 2016|Digital Marketing, Social Media Marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero Our favorite social media channels are changing and improving constantly in order to give customers a perfect and fulfilling experience. Advertisers must be ready to adapt their digital marketing strategies accordingly, and as a new year begins it’s time to take a look at the top changes that will influence what users see on these platforms. Here are some Twitter marketing tips to get ready for upcoming alterations from this social network: Say goodbye to the 140-character limit We have been hearing rumors about it since September of last year, and a few days ago the Twitter 10k hashtag invigorated the discussion: Twitter, known for its strict 140-character limit, might be considering to remove it entirely. How exactly will it work? We can’t know yet, although the enlarged contend will probably be displayed through a “Read more” link or button. Marketing tips for getting ready: As the amount of text increases, it’s very likely visual content will capture users’ attention better. Start improving your content now with eye-catching visuals such as high-quality pictures, videos and gifs. Branded hashtags Twitter is testing new ways for brands to interact with users, from “Buy” buttons to other types of interesting options. A new feature that might come in handy soon will be “conversational ads”, which include Call-to-Action buttons with hashtags and automatic messages sent to those who click on them. Marketing tips for getting ready: Get your users used to interacting with your brand through questions, quizzes, polls, hashtags [...]

1:03 pm 1:03 pm

Videos: the trendiest digital marketing strategy to know

By |January 11th, 2016|Digital Marketing|0 Comments

By Sol Rivero If you have a Facebook account, it’s very likely you have received at some point a notification saying a user or brand has gone “live”, and if you’ve dared to click on it you will find yourself looking at a video of some event, conference or a small monologue. Videos are becoming increasingly important in the world of digital marketing, and according to experts it will be the trendiest digital marketing strategy for large and small businesses this year. Here are some important facts you must know: It is featured in most social media Video is a great digital marketing strategy for engaging users through content marketing. Besides the new Facebook Live feature, you can also add videos to Twitter, Tumblr and even Instagram. You can choose to livestream from platforms like Periscope, build a live story with Snapchat, or create a branded channel on YouTube. It can help build trust Adding a video to a product page or showing how to use it properly using a branded channel is a great way of giving users a detailed and tangible look at what you are selling. Likewise, broadcasting from events or real locations helps customers believe in your presence and authenticity, making it the perfect digital marketing strategy for building trust. You must optimize it Recording a video and posting it on a social media is not as simple as it might seem. For this digital marketing strategy to work, you should: Create high-quality content that looks [...]

11:51 am 11:51 am

Twitter marketing tips for 2016: 5 changes for your strategy

By |January 3rd, 2016|Digital Marketing, online marketing, Twitter Marketing, twitter marketing strategy|0 Comments

By Sol Rivero Twitter is a great social media tool that has both the immediacy of a live feed and a ton of readers ready to consume a compact content tailored to their needs, wants and short attention spans. We have tackled the subject before with 4 tips to improve your Twitter marketing strategy, and now we are taking a deeper look at the trends that will help you advance your strategy in 2016. Here are 5 Twitter marketing tips that will make your job easier: Keep an eye on current events With the introduction of the “Moments” feature, Twitter timelines have changed by focusing in giving users a summary of the top tweets regarding important events and conversations. Marketers must now monitor content more actively and try to stay up-to-date to provide the most current information. Post directly on Twitter One of the top Twitter marketing tips you must keep in mind is to be prepared for Twitter’s self-hosted media. As it strives to retain its audience, we will see an increase of images, gifs, videos and even articles that will be posted directly in the server, instead of leading towards external sites. Get ready to sell Twitter has been testing the waters with “Buy” buttons, and it’s very likely small businesses will be able to sell directly from the site very soon. Local content rules 2016 will see the rise of local-focused content in most social media sites and search engines, so small businesses will probably have a [...]

8:07 pm 8:07 pm

4 Best online marketing strategies for the Holidays

By |November 25th, 2015|Digital Marketing, Online Advertising, online marketing|0 Comments

By Sol Rivero With Thanksgiving almost here, Christmas is officially just around the corner! It’s time to get your store ready to capture users’ attentions by investing in the proper advertising. Here are some of the best online marketing strategies for the Holidays you can start using today! Create emotional and consistent content The Holidays are all about inspiring people to remember their loved ones, so make sure your campaign is ready to provide an emotional experience your customers will actually like to invest in. Don’t forget about the practical aspect of your online marketing strategies, but do make sure you tell a story by delivering a solid and cohesive message that comes across through all your platforms. Say yes to email marketing Never forget the power of a well-crafted email while planning your online marketing strategies for this season! Nowadays, emails are powerful tools where you can place the exact information your clients need without depending on them to browse through your website regularly. If you have products to show them or a special deal they must now, this is the way to deliver it to them directly and effectively. Take advantage of the Holiday rush We’ve all been there: few days until Christmas and still shopping last-minute gifts! Lend your users a helping hand by including shipping deals and special discounts during these days, when they’re most inclined to buy and get their Holiday shopping done. Invest in PPC Ads Thinking about giving your campaign a final boost? [...]

8:01 pm 8:01 pm

4 tips for optimizing your PPC advertising keywords

By |November 16th, 2015|Digital Marketing, Online Advertising, online marketing, PPC Advertising|0 Comments

By Sol Rivero PPC advertising or Pay-Per-Click is a marketing tool that allows businesses to reach a potential customer base through paid ads in which advertisers pay for each click while being featured across the web. Although it seems simple enough, PPC campaigns must be tailored carefully so they can be as effective as possible in order to satisfy the needs of your potential consumers. Here are 4 tips for optimizing your PPC advertising keywords that you should keep in mind: 1- Research your possible keywords regularly When starting your research for possible keywords, you can pen it down to two or three combinations that define your business and/or are inspired by what your competition is doing. However, that’s only the beginning. You should check out both your positive and negative keywords daily to see what your potential users are looking for. Change your strategy according to the information you get, and bid higher for keywords that are actually working. 2- Use long-tail keywords Long-tail keywords have been proven to be more effective when it comes to campaigns. Keep in mind that your users will be looking for something specific, so it’s more likely they’ll stumble upon your Ad if you are using “fashion hats made in Panama” than just “hats”. Choose relevant phrases with general and specific words, and study their effectiveness. 3- Consider your users Is most of your traffic coming from mobile phones? Then don’t be surprised if your users are making typos when introducing their queries [...]

10:48 am 10:48 am

3 common SEO mistakes you should avoid

By |November 12th, 2015|Digital Marketing, online marketing, search engine optimization|0 Comments

By Sol Rivero. At one point or another, every small business will stumble upon the phrase Search Engine Optimization or SEO, a common marketing strategy that ensures your website will be visible to your intended audience when they search for a particular keyword. A savvy marketing team can help you perfect your site to increase its chances of being indexed. However, you should always keep an eye out for practices that might actually harm your website instead of helping it. Here are 3 common SEO mistakes you should avoid: Over or under using keywords: Once you learn about keywords, it’s really easy to think that the more you use them the higher your site will be ranked. However, the proper use of keywords depends on maintaining a balance: you should never forget to use them at least once, but you shouldn’t fill your content with it, unless you’re looking to be penalized and be ranked lower instead. Duplicating content: Are you copying texts from other sites? Or are you copying the same content over and over throughout your own site? It’s time to stop! Duplicated content is penalized by most search engines, and it can even lead to complicated Copyright battles if you’re taking content from other websites. Original content will bring confidence to your audience, and ensure a higher ranking for your site. Not optimizing speed and quantity: Are your high quality images looking great but taking a long time loading? You might want to check that! Search Engines [...]

2:32 pm 2:32 pm

3 Social Media practices to improve your inbound links

By |November 8th, 2015|Digital Marketing, Social Media Marketing|0 Comments

By Sol Rivero. Inbound links or back-links refer to a digital marketing strategy that redirects users to your site by sharing hyperlinks in other websites. These are extremely important, since according to studies, they are correlated to a site’s ranking in search engines. There are many ways to generate inbound links for your site: from exchanging links with other companies, to creating content and distributing it on other websites. Still, a very simple way to create inbound links is through Social Media. Since networks are perfect for content sharing, they’re great platforms for placing hyperlinks that lead users to your site. Social Media practices To increase the efficacy of this strategy, here are 3 social media practices to improve your inbound links: 1. Create shareable content When planning your Social Media strategy you should always keep in mind your content’s potential to be shared. Prepare it carefully: combine a short yet inviting description, with an interesting image and a link to your site. Test different arrangements and study your audience’s reaction to create the perfect content. 2. Provide useful links Creating a post with a back-link to your site is the perfect way to get it seen, but it’s not the only way. Get involved in discussions in other networks and blogs, and make sure you leave a link to your site when it’s relevant. This can help you attract new visitors among those who are reading the post and even the ones who created it. Avoid spam, though! 3. [...]

9:39 pm 9:39 pm

3 tips to improve your Facebook Company Page

By |October 24th, 2015|Digital Marketing, Facebook Marketing, Social Media Marketing|0 Comments

By Sol Rivero. A successful marketing strategy depends significantly on a company’s ability to create a great first impression, and although a post definitely carries a lot of the weight when it comes to your costumer’s initial reaction, the rest of your social media profile is just as important. When users click on your profile, they should get an in-depth idea of what to expect from your company, and feel completely convinced about clicking on that “Like” button. Today, we take a look at some features and tricks that can help you improve your Facebook Company Page so potential costumers feel motivated enough to join your store’s community. 3 tips to improve your Facebook Company Page 1- Use high-resolution and responsive images It takes less than a minute to google the proper dimensions you must use to create the perfect cover picture or your profile pic, but it might take a long time to create a great image that is both attractive and responsive so it looks wonderful in every kind of device. Make sure that you create high-resolution images with a fun yet optimized design that represent both your brand and your current campaign. Keep your content updated, clean and inspiring. These two images are the first two pictures your potential customers will see, so they must be both eye-catching and informative. Some essential tips you must keep in mind: Never use images smaller than the minimal recommended size, since they’ll look less than optimal. [...]